Small- and medium-sized businesses (SMBs) have a knack for finding clever ways to compete with larger, better-funded competitors. Apple’s iPad is a device that helps SMBs level the playing field even more. If you want to get more out of iPad’s business potential, here are some things to consider.
Point of sale apps
One of the most popular uses for iPads in SMBs is as a means of ringing up customer purchases. The checkout aisle has slowly been giving way to automation, and with apps like Vend and Revel you can save a great deal of money on expensive point of sale hardware and wasted employee time. From customer relationship management to loyalty programs and gift cards, these apps give your business a polished, professional front end.
Business presentations are a staple of the white-collar world, and being ill-prepared for one can sabotage your profitability. Although in the past users were generally averse to creating presentations on ‘restrictive’ touchscreens, Apple’s continued dedication to making it possible is evidenced by their Keynote app. Before writing it off, check out the extremely intuitive creation and delivery functions.
Social media management
For better or worse, the number of social media avenues to promote your business are growing every day. Updating and managing each of them individually is tedious, and ultimately a waste of valuable time. Social media managers like HootSuite allow you to manage multiple accounts, schedule posts, and reply to messages — all from one place. HootSuite even has analytics and campaign plans directed toward small businesses looking to engage new customers.
Mobility is one of the most sought-after traits of any modern business. If you find yourself constantly away from your desk, a remote access app may be your golden ticket to staying productive on the road. Apps like LogMeIn and GoToMyPc give you unfettered access to your designated desktops. This way you can keep working from the cab, home, or airplane, like you never left the office.
A desktop computer might seem like the ideal place to track invoices, expenses and employee hours, but mobile accounting apps are freeing up business owners to take their company on the road. SMBs with multiple locations or remote workers will love the cloud access afforded to them by the likes of FreshBooks and Outright. CEOs can push data to these apps from their iPad while their accountants review it from the other side of the country.
When it comes to SMB technologies, we’re the experts. And whether it’s security or usability that has kept you from utilizing mobile devices in your business processes, we have a solution for you. Don’t risk exposing your business to unnecessary risks. Contact us today to set up a consultation.
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